Orlando Amway Center - Orlando
Magic developed the Amway Center, which will
compete to host
major national events, concerts and family
shows. The facility opened in the fall
of 2010, and is
operated by the City of Orlando and owned by the Central
Florida community. The Amway Center was designed to reflect
the character of
the community, meet the goals of the
users and build on the legacy of sports
in Orlando Florida.
was designed to respond to its distinct urban setting while revealing
the activities occurring within. Bounded by Church Street, Hughey
Avenue, South Street and Division Avenue, the arena’s primary entrance
faces north to Church Street, creating a natural extension of the
nearby downtown entertainment core. The Church Street entry features
a large public entry plaza connecting the arena’s spacious entry
Inside the Amway arena, patrons will find modern amenities
in a comfortable setting perfect for hosting family events as well
as basketball games. Concourses are spacious, offering unique concessions
and activities for kids and adults alike. The Budweiser Baseline
Bar on the main Terrace concourse overlooks the event floor, and
children will enjoy spending time in the kid-oriented STUFF’s Magic
Castle presented by Club Wyndham and retail opportunities on the
upper Promenade concourse.
Amway arena has
more than 1,100 screens of high-definition content via Internet
Protocol Television and a state-of-the-art digital signage network
which maximizes fan engagement and interaction.
will be the first in the world to utilize high resolution 6 mm surface
mount LED pixel technology on all of the center-hung digital displays.
More than 9 million individual LEDs will be used in the 18 displays
incorporated into the center-hung scoreboard. Overall dimensions
of the center-hung scoreboard are 42 feet by 41 feet by 41 feet
(HxWxD), making it the tallest and most capable of any in NBA venues.
Complementing the primary scoreboard will be two LED ribbon boards
mounted on the interior fascia of the seating decks.
Center is located just south of Church Street on the west side of
I-4 in downtown Orlando.
Center Fact Sheet
Cost: $380 million (total construction cost)
Location: Downtown Orlando; bound by Church Street (north); Hughey
Avenue (east); South Street (south); Division Avenue (west)
and Operator: City of Orlando
Primary Tenant: Orlando Magic
Functions: NBA and collegiate basketball, arena football, indoor
soccer, concerts, hockey, circuses, stage shows and exhibitions
Site Acreage: 8.75 acres
Number of Levels: 8: Event Level (E);
Mezzanine (Level 1); IOA Founders (2); Terrace (3); Club (4); Promenade
(5); Sky (6); Press (7)
Square Footage: 875,000 square feet
Seating Capacities: 19,700 (center stage concert) 16,000 (end stage
concerts) 18,500 (NBA) 20,000 (NCAA basketball)
Premium Spaces: 60 private suites; 2 bunker suites;
2 super suites; 1,400 club seats; 68 loge boxes (328 seats); and
overall 17 hospitality areas available on a per event basis.
Center Orlando | Orlando Amway Arena