“Discover’s commitment to the Orange Bowl reinforces the game’s national strength and appeal as one of the premier sporting events in the country,” said Eric Poms, CEO of the Orange Bowl Committee. “We welcome Discover to South Florida and the home of championship college football and we look forward to a long and mutually beneficial partnership. Our shared passion will leave a lasting impact on our community, while further enriching the 77-year history of the Orange Bowl.”

The first Orange Bowl game was played in 1935 with the mission to bring tourism to South Florida through an annual football game and Festival. In its 77-year history, the Orange Bowl has hosted 19 National Champions, 17 Heisman Trophy winners and in 1965 became the first Bowl game to be played in prime time. The not-for-profit organization now serves as a foundation of the South Florida community by hosting championship sporting events, related premier entertainment and meaningful community-driven initiatives year-round to inspire youth, engage families and make South Florida a better place. The Orange Bowl Festival attracts thousands of visitors to the South Florida community, and brought nearly $200 million in economic impact during the 2008-09 season, when the Orange Bowl Committee hosted both the Orange Bowl and BCS National Championship.